Everyone wants to be the one in the know when it comes to fashion.

Admit it, you want to be the one in the group that’s always getting asked ‘where did you get that dress from?!’ (in a good way…)

And now, with the internet putting so many new and upcoming brands right within reach, there’s no reason why you can’t be a Fresher’s Fashionista.

Plus, we’ve put together a list of some of the most eye-catching brands that you should take note of if you want to be noticed.

The Whitepepper: A street style-inspired online brand based in Hackney, East London. The collection is bursting with easy-to-wear, versatile yet stand-out pieces that are inspired by the diversity of the streets.

Currently stocked on ASOS (where you can get student discount!) http://www.asos.com/Women/A-To-Z-Of-Brands/The-Whitepepper/Cat/pgecategory.aspx?cid=16949

NastyGal: This American brand is just oozing with perennially chic items.  It features vintage-inspired clothing that would fit easily into anyone’s wardrobe.  It’s rare to find a website where you would wear almost every item being sold.  The only downside is that you may get charged extra in shipping costs.  However, Missguided is fast becoming the UK’s answer to NastyGal where you won’t have to worry about those extra costs, and your order will be with you in time for the weekend!



Never Fully Dressed: Another online brand that is rapidly growing, featuring oversized slogan tees, flirty chiffon dresses and bright graphic printed trousers, this is certainly a store to watch. You can even get yourself ‘Let’s make out’ pillows’ to brighten up your new uni room. Saucy.



Monki: Cheap Monday’s sister brand, Monki is full of affordable, quirky prints and sleek and androgynous shapes. Its Scandinavian influence is well received in London and it’s online store means you can purchase it wherever you are really easily. No excuses.


The Editor’s Market: An alternative fashion destination stocking extensive and unrivalled fashion forward pieces. Their buyers source edgy and unique products that you won’t find on the mass market. Chic and unique.